Highly polished vocals that are both cute and powerful are the signature of the JPOP group called Edoga-Sullivan.

Made up of singer, a guitar, and a bass, Edoga-Sullivan recently released a tune that feature's a BABY-G theme!　A tweet saying "I'm longing for BABY-G!" that was seen by Edoga-Sullivan vocalist Moe Sasaki provided the inspiration for the song. Sentimental lyrics evoke a sense of sympathy for women.
The collaboration got its start when the group approached CASIO for permission to use the BABY-G brand name in the title of the song.