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Notice for cookies and similar technologies ("Cookie Policy")

Last updated: [March 31, 2023]

This Cookie Policy describes how CASIO Computer Co., Ltd, 6-2, Hon-machi 1-chome, Shibuya-ku, Tokyo 151-8543, Japan ("CASIO", "We", "Our" or "Us") uses cookies, web beacons, pixels and plug-ins (collectively referred to as "Cookies and Similar Technologies") to collect and store information when the user ("You" or "Your") visits Our websites, world.casio.com. ("Website"). This Cookie Policy further describes how We as controller further process the personal data and other information collected via Cookies and Similar Technologies in particular within the meaning of the applicable data protection laws, including but not limited to the EU General Data Protection Regulation ("GDPR").

Table of Contents

I. General information

  1. What are cookies what information do they collect?
  2. Why are cookies useful?
  3. First party and third party cookies
  4. Web beacons, pixel and plug-ins
  5. Session and persistent Cookies and Similar Technologies
  6. Linking of Cookies and Similar Technologies with other data
  7. Sharing of Cookie Data and website usage data with CASIO's subsidiaries and dealers/partners
  8. Google Analytics
  9. Disabling, deleting, or opting-out of Cookies and Similar Technologies
  10. Consequences of disabling Cookies and Similar Technologies and thus not providing personal information

II. Details on the Cookies and Similar Technologies used on the Website, the legal bases, retention periods and recipients of the data

  1. Strictly necessary Cookies and Similar Technologies
  2. Preferences Cookies and Similar Technologies
  3. Statistical Cookies and Similar Technologies
  4. Targeting Advertisement Cookies and Similar Technologies

III. Recipients and categories of recipients to whom We transfer Personal Data

IV. Cross-border data transfers

V. Your rights, How to exercise Your rights, disable Cookies and Similar Technologies

  1. Your rights
  2. How to exercise Your rights, disable Cookies and Similar Technologies
  3. Additional Notice for California Residents

VI. More information

I. General information

1. What are cookies what information do they collect?

When You visit Our Website, We or an authorized third party may send You a cookie. Cookies are small text files that may be placed on Your device. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are common and used on a number of websites. Each cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie and usually the IP address or another unique number of the device, and thus may contain personal data, i.e., information relating to an identified or identifiable natural person.

2. Why are cookies useful?

Cookies allow a website owner to do useful things; for example, a cookie would permit a website owner to find out whether a computer (and probably its user) has visited the site previously. In general, the purpose of cookies is to improve the performance of the website and the user’s experience in using that website. Cookies help to make a website work more efficient, enable extra functionality, and provide website owners with additional information about Your visit to a website. Cookies also allow a website owner to track overall site usage and determine areas that users prefer. Cookies help make the user’s visit to a website easier by recognizing the user upon return and providing a customized experience.

3. First party and third party cookies

Our Website may place first party cookies and allow third parties to place cookies on Your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. Their use enables Us to operate an efficient service and to track the patterns of behavior of visitors to the Website. Third party cookies, on the other hand, are placed on Your device by a third party (i.e., not by Us). While We may allow third parties to access the Website to place these cookies on users’ devices, We do not retain control over the information supplied by the cookies, nor do We retain access to that data. This information is controlled wholly by that third party in accordance with their respective privacy policy.

4. Web beacons, pixel and plug-ins

We or an authorized third party may have implemented web beacons to Our Website. Web beacons are used to check whether a user has accessed some content on Our Website.

We or an authorized third party may have implemented pixels to Our Website. Pixel are small graphic files in the header of Our Website. When You visit Our Website, Your web browser might automatically download the image, requiring You terminal device to send a request to Our server or the server of the authorized third party, where the source image is stored. This request provides information about the terminal device and thus may provide personal data. Pixels are common and used on a number of websites.

We use so-called functional plugins on Our Website. A plug-in is a software component that adds a specific feature to Our Website. By using the functional plugins We implement certain feature strictly necessary to operate Our Website. Functional plug-ins are common and used on a number of websites. Each functional plug-in will typically process information about who is visiting Our Website respectively entering data to Our Website.

We use so-called social plugins of social networks on Our Website. A plug-in is a software component that adds a specific feature to Our Website. By using the plugins of social networks We implement certain network related feature (e.g., Like or Share buttons). To ensure the protection of Your data, the plugins are not directly integrated into the page, but We use a mere HTML link (so-called "Shariff solution" from c't). This ensures that when You call up Our Website which contains such plugins, there is still no connection with the servers of the provider of the respective social network. When You click on one of the buttons, a new window of Your browser opens and calls up the page of the respective social network, on which You can (if necessary after entering Your login data), for example, press the Like or Share button.

5. Session and persistent Cookies and Similar Technologies

Our Website may place session and persistent Cookies and Similar Technologies on Your device. The difference between a session and a persistent cookie, web beacon, pixel and plug-in relates to the length of time the cookie, web beacon, pixel and plug-in lasts. Session technologies are Cookies and Similar Technologies that typically last for as long as You are using Your browser, or browser session. When You end Your browser session, the cookie, web beacon, pixel and/or plug-in expires. Persistent Cookies and Similar Technologies, as the name implies, are persistent and will last after You close Your browser. This allows, for example, for quicker and often more convenient access to Our Website.

6. Linking of Cookies and Similar Technologies with other data

Information gathered through usage of a cookie, web beacon, pixel and/or plug-in ("Cookie Data") is not linked to any direct personal identifiers (e.g., Your name or e-mail address), unless You become a customer of CASIO. Once You submit personal data on Our Website (e.g., by signing up to receive information from Us) We may link such personal data with Cookie Data or other data that are associated with Your visit(s) to Our Websites. Before We do so, We will notify You of this fact and seek Your consent or grant You a right to object, if required by applicable law.

If You are registered with the CASIO ID, We will, to the extent legally permissible, combine Cookie Data with Your CASIO ID to increase Your satisfaction with Our services. Where permissible, Your CASIO ID will be identified either from You signing in with Your CASIO ID or by using an unique ID assigned by Adobe (as defined below).

7. Sharing of Cookie Data and website usage data with CASIO's subsidiaries and dealers/partners

The data collected when You visit Our Websites, i.e., Cookie Data and other website usage data (together "Website Data"), are measured by Adobe Analytics, provided by Adobe Systems Sortware Ireland Limited, 4-6, Riverwalk, City West Business Campus, Saggart, Dublin 24, in United Kingdom and transferred to a user data platform, provided by Treasure Data, Inc., 800 W. El Camino Real, Suite 180 Mountain View, CA 94040 United States, located in Japan ("User Data Platform"). The data collected in the server of Adobe Analytics will be automatically transferred to the User Data Platform once a day. Then, the data will be replicated in the User Data Platform and the data unnecessary for marketing activities and analysis will be deleted or redacted. The data originally transferred to the User Data Platform will be retained without any change (i.e., not redacted or deleted). In the User Data Platform, the Website Data are checked against data connected with CASIO IDs which are already recorded on the database. If the the unique ID assigned by Adobe connected to the Website Data matches that of the data connected with the CASIO IDs, the Website Data will be recorded against each concerned user's CASIO IDs. CASIO's affiliate companies ("CASIO Group Companies") and dealers/partners may access the User Data Platform to use the data recorded with each user's CASIO IDs to the extent necessary for local marketing activities and analysis in the market countries of such CASIO Group Companies and dealers/partners.

The data originally transferred to, and replicated in, the User Data Platform will be retained without any change. Other data retained in a server of Adobe Analytics will be retained for 36 months, and used only for analysis. The data retained in the User Data Platform will be retained in a manner that can identify individuals for 36 months.

The above will only be carried out it is permissible under applicable data protection law and, where necessary, valid consent has been obtained.

8. Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the websites analyze how users use the websites. The information generated by the cookie about Your use of the website will be transferred to and stored by Google on servers in the USA. Before the transfer this information will be anonymized by removing the last octet of Your IP address. Google will process this information on Our behalf for the purpose of evaluating Your use of the websites, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not link Your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on Your browser, however, please note that if You do this You may not be able to use the full functionality of this website.
Information collected by Us through use of these cookies includes: number of visitors, referring URLs, and pages visited.
For further information, please see Google’s site:

9. Disabling, deleting, or opting-out of Cookies and Similar Technologies

You may refuse the use of consent-based first party Cookies and Similar Technologies by selecting the appropriate setting in the Cookie Control Center .
Where possible, We have provided a link in the following table that explains how to opt-out of that third party serving You Cookies and Similar Technologies.

In addition, most web browsers allow at least some control of most Cookies and Similar Technologies through browser settings. You may refuse the use of Cookies and Similar Technologies by selecting the appropriate settings on Your browser to decline Cookies and Similar Technologies. You may also delete existing Cookies and Similar Technologies through Your browser. Please visit the following websites to learn more (depending on the browser You use): Firefox, Internet Explorer, and Safari.

10. Consequences of disabling Cookies and Similar Technologies and thus not providing personal information

Please note that if You disable Cookies and Similar Technologies, You may not be able to use the full functionality of Our Websites. In particular, You may have limited access to some areas or be transitioned to a different experience.
You may also disable JavaScript at any time. Please remember: some features of Our websites may not function properly unless Cookies and Similar Technologies as well as JavaScript are enabled, and some areas of Our Websites may not function at all.

II. Details on the Cookies and Similar Technologies used on the Website, the legal bases, retention periods and recipients of the data

Cookie Declaration

III. Recipients and categories of recipients to whom We transfer Personal Data

CASIO will transfer your personal data as set forth in the Privacy Policy.
Insofar as providers are named in the above tables of this Cookie Policy, these providers act as service providers within the meaning of the Privacy Policy. We use these providers to provide services and products on Our behalf and will share Your personal data with them for the provision of the services and products. Our service providers are contractually obligated to process such personal data on behalf of CASIO under appropriate instructions as necessary for the respective processing purposes and to appropriately protect Your personal data. Our service providers may not otherwise process or share Your Personal data, except as permitted by law. Within CASIO and the service providers any access to Your personal data in relation to Your use of the Website is restricted to those individuals who have a 'need to know' in order to fulfill their job responsibilities.

IV. Cross-border data transfers

Some of the recipients of Your personal data will be located or have relevant operations outside the country or region of Your residence (namely, Japan, UK and the USA), where the data protection laws may provide a different level of protection compared to the laws in your jurisdiction. We will take all necessary measures to ensure that transfers out of the country of Your residence are adequately protected as required by applicable data protection laws.
By way of entering into appropriate data transfer agreements in compliance with the applicable data protection laws, i.e., based on Standard Contractual Clauses (2021/914/EU) as referred to in Art. 46 (2) (c) GDPR or other adequate means, which are accessible upon request under the contact details provided in section VI. below, We have established that all recipients located outside the country of Your residence will provide an adequate level of protection for the personal data and that appropriate technical and organizational security measures are in place to protect personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure or access, and against all other unlawful forms of processing. Any onward transfer (including to CASIO Group companies outside the country of Your residence) is subject to appropriate onward transfer requirements as required by applicable law.

V. Your rights, How to exercise Your rights, disable Cookies and Similar Technologies

1. Your rights

You have a number of legal rights with regard to the processing of Your personal data, each as per the condition defined in applicable law. These rights may vary depending on where You are located and which data protection laws will apply to the relationship between You and Us, but would typically include; (i) the right of access; (ii) the right to obtain a copy of Your personal data undergoing processing; (iii) the right to rectification; (iv) the right to erasure ("right to be forgotten") ; (v) the right to restriction of processing; (vi) the right to data portability; (vii) the right to object; and (viii) the right to lodge a complaint with the competent data protection supervisory authority.

If You have declared Your consent to the use of cookies and/or similar technologies and/or for any personal data processing activities, You can withdraw this consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal.

(a)   You is processed, and, where that is the case, to request access to the Personal Data. The access information includes – inter alia – the purposes of the processing, the categories of Personal Data concerned, and the recipients or categories of recipients to whom the Personal Data have been, or will be disclosed. However, this is not an absolute right and the interests of other individuals may restrict Your right of access.
You also have the right to obtain a copy of the Personal Data undergoing processing. For further copies requested by you, We may charge a reasonable fee based on administrative costs.

(b) Right to rectification: You have the right to obtain rectification of inaccurate Personal Data concerning You from Us. Depending on the purposes of the processing, You have the right to have incomplete Personal Data completed, including by means of providing a supplementary statement.

(c) Right to erasure ("right to be forgotten"): Under certain circumstances, You have the right to obtain the erasure of Personal Data concerning You from Us and We may be obliged to erase such Personal Data.

(d) Right to restriction of processing: Under certain circumstances, You have the right to obtain the restriction of processing Your Personal Data from Us. In this case, the respective data will be marked and may only be processed by Us for certain purposes.

(e) Right to data portability: Under certain circumstances, You have the right to receive the Personal Data concerning you, which you have provided to Us, in a structured, commonly used and machine-readable format, and You have the right to transmit those data to another entity without hindrance from Us.

(f) Right to object: You have the right to object, on grounds relating to Your particular situation, at any time to processing of your Personal Data by Us which is based on the necessity of processing for the purposes of the legitimate interests pursued by Us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of Personal Data, in particular if You are a child, including profiling based on those provisions. We will no longer process Your Personal Data unless We demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.
Moreover, if Your Personal Data are processed for direct marketing purposes, where such processing is permitted without You prior consent, You have the right to object at any time to the processing of Personal Data concerning You for such marketing, which includes profiling to the extent that it is related to such direct marketing. In this case your Personal Data will no longer be processed for such purposes by Us.

(g) Right to lodge a complaint: In addition to the rights set out above, you also have the right to lodge a complaint with the competent data protection supervisory authority.

2. How to exercise Your rights, disable Cookies and Similar Technologies

You can withdraw Your consent at any time with future effect via Our Cookie Control Center Us by the means set forth below.

You can exercise Your rights by contacting Us by the means set forth below.

3. Additional Notice for California Residents

If You are a California resident, the California Consumer Privacy Act (CCPA), California’s “Shine the Light” law, and the California Online Privacy Protection Act provide you specific rights regarding Your personal data and requires that We make certain disclosures about Your personal data.

We do not sell Your personal data. We share Your personal data with certain third parties as described in this Cookie Policy.

The data about You listed here falls under the following CCPA categories: identifiers, Internet or other electronic network activity information, and inferences drawn from other personal data.

We do not sell Your personal data.  We share Your personal data with certain third parties as described in this Cookie Policy.  During the 12 months preceding the Last Updated dated of this Cookie Policy, WeIdentifiers, internet or other electronic network activity information and inferences drawn from other personal data. 

VI. More information

For additional information please visit Our Privacy Policy or contact Us at CASIO Computer Co., Ltd, 6-2, Hon-machi 1-chome, Shibuya-ku, Tokyo 151-8543, Japan, E-Mail: inquiry_privacy+world.casio.com@casio.info. You might contact Our data protection officer CASIO Computer Co., Ltd, Attention: Data Protection Officer, 6-2, Hon-machi 1-chome, Shibuya-ku, Tokyo 151-8543, Japan or email to dataprotection@casio.co.jp.

Our representative in the European Economic Area ("EEA") is CASIO Europe GmbH, Casio-Platz 1, D-22848 Norderstedt, Deutschland. If You are in theEEA, You can also contact Our representative in the EEA and/or our EEA representative’s data protection officer at dataprotection@casio.de.

If You are California resident, you can also contact Us below:

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