BABY-G's "Tough and Cool" outlook
December 10, 2016 marked the opening of the renovated G-SHOCK Flagship Store in the Itaewon shopping district in Korea. To mark the occasion BABY-G had a photo booth commemorating a BABY-G X HELLO KITTY collaboration model. Also on hand for the event were the six members of the Girls' Generation K-POP group who also serve as BABY-G Ambassadors.
The design incorporates the street graffiti art that was so popular in the 70's, which was when HELLO KITTY first hit the scene. The result is a special model that captures all of the coolness of popular street culture.